Online Advertising: Crash Course Media Literacy #7

You’re being watched. That sounded more sinister than I intended but online, it’s true. Facebook, Instagram, Amazon, Netflix… the list goes on and on. They’re watching what you do, what you shop for, what you watch… all of it. And have you actually read the terms of service? In this episode of Crash Course Media Literacy, Jay talks about how online advertising works and why companies want to know everything you’re looking at.

Resources:

• Reading the Privacy Policies You Encounter in a Year Would Take 76 Work Days https://www.theatlantic.com/technology/archive/2012/03/reading-the-privacy-policies-you-encounter-in-a-year-would-take-76-work-days/253851/
• Children’s commercial media literacy: new evidence relevant to UK policy decisions regarding the GDPR http://blogs.lse.ac.uk/mediapolicyproject/2017/01/26/childrens-commercial-media-literacy-new-evidence-relevant-to-uk-policy-decisions-regarding-the-gdpr/
• Stanford researchers find students have trouble judging the credibility of information online https://ed.stanford.edu/news/stanford-researchers-find-students-have-trouble-judging-credibility-information-online
• Let Consumers See What’s Happening https://www.nytimes.com/roomfordebate/2010/12/02/a-do-not-call-registry-for-the-web/let-consumers-see-whats-happening
• We Were a Nielsen Family — Here’s What It Was Like http://www.vulture.com/2015/12/nielsen-family-what-its-like.html