We’ve mentioned already that there’s a lot of money in media and a huge chunk of that money is spent on trying to get you to do something – buy something, vote a certain way, change a behavior. How does advertising work? And what’s the difference between advertising, public relations, and propaganda? We’re going to talk about all that and more today. *** Resources: How To Use 10 Psychological Theories To Persuade People https://www.fastcompany.com/3030173/how-to-use-10-psychological-theories-to-persuade-people The 6 Principles of Persuasion https://www.psychologytoday.com/us/blog/sex-murder-and-the-meaning-life/201212/the-6-principles-persuasion Impact of tobacco advertising and promotion on increasing adolescent smoking behaviours. https://www.ncbi.nlm.nih.gov/pubmed/14583977 L’oreal ad https://i.pinimg.com/originals/c9/0d/72/c90d7289dedc748eea577faede3f1def.jpg Also: Leonardo DiCaprio and Kate Winslet really did help sell watches & perfume respectively: https://imagelocations.com/portfolio/tag-heuer-leo-d/ https://www.youtube.com/watch?v=s-kIjtbljMQ *** Crash Course is on Patreon! You can support us directly by signing up at http://www.patreon.com/crashcourse Thanks to the following Patrons for their generous monthly contributions that help keep Crash Course free for everyone forever: Mark Brouwer, Glenn Elliott, Justin Zingsheim, Jessica Wode, Eric Prestemon, Kathrin Benoit, Tom Trval, Jason Saslow, Nathan Taylor, Divonne Holmes à Court, Brian Thomas Gossett, Khaled El Shalakany, Indika Siriwardena, Robert Kunz, SR Foxley, Sam Ferguson, Yasenia Cruz, Eric Koslow, Caleb Weeks, Tim Curwick, Evren Türkmenoğlu, Alexander Tamas, D.A. Noe, Shawn Arnold, mark austin, Ruth Perez, Malcolm Callis, Ken Penttinen, Advait Shinde, Cody Carpenter, Annamaria Herrera, William McGraw, Bader AlGhamdi, Vaso, Melissa Briski, Joey Quek, Andrei Krishkevich, Rachel Bright, Alex S, Mayumi Maeda, Kathy & Tim Philip, Montather, Jirat, Eric Kitchen, Moritz Schmidt, Ian Dundore, Chris Peters, Sandra Aft, Steve Marshall -- Want to find Crash Course elsewhere on the internet? Facebook - http://www.facebook.com/YouTubeCrashCourse Twitter - http://www.twitter.com/TheCrashCourse Tumblr - http://thecrashcourse.tumblr.com Support Crash Course on Patreon: http://patreon.com/crashcourse CC Kids: http://www.youtube.com/crashcoursekids